the photographer Luke Lois, said he died “peacefully” Friday (Nov

boastful and provocative, willing and able to offend, and was a master of finding just

it down to what he called the “Big Idea,” crystallizing “the unique virtues of a

inducted into numerous advertising and visual arts halls of fame, and in 2008 his Esquire work

Tina Brown and Graydon Carter were among his admirers

was vast, although the actual dimensions are disputed

to developing the 1960s “I Want My Maypo” breakfast ads and to inspiring the creation

Esquire colleagues would allege that he exaggerated his role at the expense of other contributors,

overpowering energy and confidence were well recorded

was to champion USA Today’s dual appeal as a newspaper and magazine, proposing the