'AFM: Market Resets to Near Normal as Buyers Seek

to Near Normal as Buyers Seek

After the

exuberance of the Cannes market in May and the disappointment that some experienced at Toronto,

If “new

normal” is one of those phrases that has lost its meaning through overuse, the AFM

This is

the market that people are coming to in order to do business

You can

feel it in the way that we’re approaching it,” says Jean Prewitt

And for

problem areas, they’ll tell you that costs are going up

They’re not

sure about whether or not they can have a theatrical release

Large new

product announcements have been relatively scarce so far, and are coming late

But that

may matter less if the new crop has this year’s must-have quality – value for

“There probably

is a lack of premium products in the market

We stick

to our motto, freely borrowed from Marie Kondo, ‘does it spark joy?,’ says Fortissimo Films

Rini, Ice Spice, Jaylon

Ashaun & More