'AFM: Market Resets to Near Normal as Buyers Seek
to Near Normal as Buyers Seek
After the
exuberance of the Cannes market in May and the disappointment that some experienced at Toronto,
If “new
normal” is one of those phrases that has lost its meaning through overuse, the AFM
This is
the market that people are coming to in order to do business
You can
feel it in the way that we’re approaching it,” says Jean Prewitt
And for
problem areas, they’ll tell you that costs are going up
They’re not
sure about whether or not they can have a theatrical release
Large new
product announcements have been relatively scarce so far, and are coming late
But that
may matter less if the new crop has this year’s must-have quality – value for
“There probably
is a lack of premium products in the market
We stick
to our motto, freely borrowed from Marie Kondo, ‘does it spark joy?,’ says Fortissimo Films
Rini, Ice Spice, Jaylon
Ashaun & More