'Apple Music Price Increase May Lead Other Streamers to
Increase May Lead Other Streamers to
The Ledger
is a weekly newsletter about the economics of the music business sent to Billboard Pro
An abbreviated
version of the newsletter is published online
Apple wasn’t
the first music streaming company to broadly raise prices
In May,
Amazon hiked prices for Prime members for Amazon Music Unlimited from $7
99 (or $79
to $89 if paid annually) and for the single-device plan (for Amazon’s Echo and Fire TV
And Spotify
started testing the waters in 2021 by modestly raising prices on some plans in select markets – 46
But Apple’s
decision to ask subscribers for more money signals a tide change and will likely
Speaking during
Spotify’s earnings call on Tuesday, CEO Daniel Ek strongly signaled the company would follow
“is one
of the things we would like to do,” Ek told investors, and Spotify could raise
Prices for
music subscription services have remained stubbornly low for the past decade — to the chagrin of
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