'ARIA Launches New Award With Ad Industry, ‘Our Soundtrack’

Award With Ad Industry, ‘Our Soundtrack’

BRISBANE, Australia

— With the 2022 ARIA Awards now done and dusted, organizers are looking ahead to next year’

The Australian

recorded music industry’s 37th annual ceremony will debut an award that celebrates the best

The new

trophy coincides with the launch of Our Soundtrack Our Ads, a call-out to the Australian

11 on

the ARIA Album Chart in 2018, and earned three ARIA Award nominations

Rankin got

the ball rolling when, during the Olympic Games in July 2021, she noticed so many of

Local businesses

and media should do more to champion Australian music through its outlets and on commercials,

The essay

went viral, commitments were made, and Our Soundtrack Our Stories was launched, to promote the

“We’ve been

workshopping for the last 12 months, just feeling out how this would work, and making

And a

true partnership,” explains Saynaree Oudomvilay, PR & Communications Senior Account Director at M&C

Our Soundtrack

our Ads is “really an extension of the legacy Holly has created,” she continues

Marjorie Estiano to Star

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