'Daniel Craig’s Belvedere Vodka Ad Is a State-of-the-Art Image
Vodka Ad Is a State-of-the-Art Image
The commercial
has a postmodern strike-a-pose viral aesthetic — it‘s two minutes of bliss frozen in time
Yes, the
extended spot is hawking vodka, and Craig probably got a paycheck that leaves most movie-star
The commercial
is Craig’s way of announcing who he is, or might be, now that he’
Over the
last 16 years, Craig has never just been James Bond
In addition
to Blanc, he has played Mikael Blomkvist in “The Girl with the Dragon Tattoo,” a
Yet the
Bond brand is so mythological, and Craig, because he’s a great actor, merged with
When an
actor has been stamped by that series, a question hovers over his future stardom: Can
Sean Connery,
the greatest actor to play Bond before Craig, took a long time to find his
Craig, I
suspect, will do a version of the same thing; he will build his post-Bond career
This is
the moment when he first serves that identity with a twist, shaken and maybe even
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