'How Jesse Collins Became Hollywood’s Go-To Producer

Became Hollywood’s Go-To Producer

Before producer

Robert Townsend chose Jesse Collins to write for the WB Network comedy “The Parent ’Hood”

At that

point in Collins’ life, he was filing unemployment forms and pretending to take job interviews

For these

accomplishments and more, Collins has been selected as Variety’s Hitmakers executive of the year

The producer,

who heads Jesse Collins Entertainment, earned an Emmy for his work in bringing together Dr

Blige, Eminem,

Kendrick Lamar and 50 Cent for the 2022 Super Bowl halftime show, which featured bona fide Southern

That’s not

luck — that’s the vision Collins has brought to such major live events as

(For BET,

Collins also produced the reality series “Real Husbands of Hollywood,” which featured a few guest

One standout

moment that Collins helped bring to the screen was Beyoncé and Kendrick Lamar’s spectacular

Queen Bey

and her dance troupe waded through a pool of shallow water on the stage of

’s Microsoft Theater

to perform her anthemic “Freedom,” and were eventually joined by Lamar

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