'How Much More Revenue Can They Bring?
Revenue Can They Bring?
The Ledger
is a weekly newsletter about the economics of the music business sent to Billboard Pro
An abbreviated
version of the newsletter is published online
Apple Music’s
recent subscription price increase and a likely forthcoming price hike by Spotify would provide
and global
music revenues and likewise impact catalog valuations
Higher prices
for Apple Music and Spotify’s individual plan could be worth hundreds of millions in
Incremental revenues
resulting from these price increases have the potential to reach roughly $650 million a year for
That assumes
7% growth in subscribers in 2023, no additional churn, a full year of higher prices and higher
However, a
small amount of churn is possible, and Spotify is unlikely to raise rates at the
Additionally, not
all subscription plans are subject to increase
(Apple is
not raising the price on Apple Music Voice, for example
CAA Elevate Graduates Promoted
into New Roles