'Japan’s Media Firms Embrace the Webtoon Phenomenon
Embrace the Webtoon Phenomenon
First launched
in Korea by Naver Webtoon in 2004, webtoons – comics read on smartphones and other devices – have
(“Tatesc-Comic” is
a Nipponization of “Vertical Scroll Comic”
“We have
just held our second contest for newcomers,” said Tamaki
“One interesting
thing we’ve found this time around is that is that a large number of
The comics
are in a wide range of genres, from horror to romance, targeting both men and
But as
Kim noted, webtoons are also a democratic medium in which “anyone can self-publish and quickly
” And creators
can growth their audience without traditional gatekeepers raking off revenues
“Creators want
to promote their work, but it can require a huge amount of time and energy
In many
cases that’s where editors and publishers can play a role
“Of course,
they judge whether a work is interesting or not, but they also weigh the social
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