'Korean Wave hits AFM as home-grown content grabs global

AFM as home-grown content grabs global

After enduring

long-lasting COVID restrictions, many of the Korean executives attending the AFM this week will be

In the

time that they were away, the Korean entertainment scene has undergone a transformation

The changes

have proved tricky for some and beneficial for others

But, whether

for defensive or aggressive reasons, many Korean companies are now in the process of reshaping

They are

preparing for a future in which Korean entertainment is no longer a sideshow appreciated and

Fans of

Korean entertainment interact directly with new TV shows, online concerts and music groups in ways

Midwest, Latin

America and India — where media buyers had arguably underserved their audiences, especially screen-based younger generations

The Korean

entertainment sector that has been the least helped by the pandemic reset is the film

As with

other countries, South Korea sustained production shutdowns

But more

damaging was the impact of film releasing and exhibition, which really only kicked back into

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