'New ‘Lord of the Rings’ Owner Embracer Gives Hint

the Rings’ Owner Embracer Gives Hint

Embracer Group,

the new owners of Middle Earth Enterprises — the holding company that owns the “Lord of

Tolkien titles

— have given the first hint of what they may have planned for the author’s

Among the

rights Sweden-based Embracer Group now own in the “Lord of the Rings” IP, after purchasing

in October,

are rights to develop and make films, games and theme parks attractions

Wingefors did

not specify whether those stakeholders included Warner Bros

It’s unclear

how these have been impacted by the sale of Middle Earth Enterprises

Embracer is

primarily known for its gaming output: video games and mobile in the digital sphere and

Embracer co-founder and

CEO Lars Wingefors (courtesy of Embracer Group)

But when

asked for further news about the Tolkien acquisition, he replied cryptically: “Wow, that’s a

“We are

taking the perspective [of] a very long-term view: how should we, together with the other

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