'New ‘Lord of the Rings’ Owner Embracer Gives Hint
the Rings’ Owner Embracer Gives Hint
Embracer Group,
the new owners of Middle Earth Enterprises — the holding company that owns the “Lord of
Tolkien titles
— have given the first hint of what they may have planned for the author’s
Among the
rights Sweden-based Embracer Group now own in the “Lord of the Rings” IP, after purchasing
in October,
are rights to develop and make films, games and theme parks attractions
Wingefors did
not specify whether those stakeholders included Warner Bros
It’s unclear
how these have been impacted by the sale of Middle Earth Enterprises
Embracer is
primarily known for its gaming output: video games and mobile in the digital sphere and
Embracer co-founder and
CEO Lars Wingefors (courtesy of Embracer Group)
But when
asked for further news about the Tolkien acquisition, he replied cryptically: “Wow, that’s a
“We are
taking the perspective [of] a very long-term view: how should we, together with the other
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