'Taylor Swift’s ‘Midnights’ Boom, Halloween Songs & More: Trending

Boom, Halloween Songs & More: Trending

Welcome to

Billboard Pro’s Trending Up column, where we take a closer look at the songs,

Some have

come out of nowhere, others have taken months to catch on, and all of them

A new

Taylor Swift album yielding a huge song debut on the Billboard Hot 100 in the week

After all,

three of her previous four full-lengths — Folklore, Evermore, and the Taylor’s Version re-recording of

1 bows

on the Hot 100: “Cardigan,” “Willow” and “All Too Well (10-Minute Version)” each reached the top of

That’s in

large part because the slick, sardonic pop standout is off to an enormous start

“Anti-Hero” debuts

on three radio charts — Pop Airplay (No

1 million audience

impressions from over 275 reporters to Billboard’s all-format Radio Songs chart, according to Luminate

Of course,

the quick radio start for “Anti-Hero” comes in addition to blockbuster streaming numbers — over 30 million

Add up

all of the harbingers of its big commercial debut and “Anti-Hero” very comfortably can announce:

Why Hudson Pacific Is

Going Big on Studio Space